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Stadlbauer (Carrera parent company) has been bought

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  • Stadlbauer (Carrera parent company) has been bought

    Don't know what this will mean...but Carrera's parent company has been bought:
    The acquisition of SMV further strengthens Quantum's portfolio, after it bought Revell GmbH in 2018. Munich-based Quantum Capital Partners (QCP) has acquired
    Last edited by b.yingling; 05-29-2019, 12:22 PM.

  • #2
    Sorry for double posting. haven't used the 'new' site enough, and I was a bit baffled by the two different methods for posting a link.

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    • #3
      I would be worried if they were bought by a venture capital firm - to just suck out profits and ruin the company. But it looks like the new ownership group is trying to grow and become a more significant player in the hobby/model market. We can hope that this could lead to more marketing efforts, growth, and therefore more product choices. Perhaps we can hope that some of the Europe-only releases also get released to North America and other markets. I guess we'll see in time.

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      • #4
        I posted this somewhere else- and after reading and thinking some more about it- I'll stick by it:


        "I can't imagine that

        Carrera First
        Carrera Go
        Carrera Go+
        Digital 143
        Evolution
        Digital 132
        and Digital 124

        all survive this buyout. We may be a couple of years before any fallout (or we may be a month!), but I can't see this continuing as is. The purchaser's have to look at that and say 'what the h**l is going on here?!? You make the same car 5 different ways?! Who came up with this?!'

        While it has (apparently) worked well enough for Carrera- to any outside businessman it has to appear ridiculous."

        The surviving lines are going to be the ones that they believe will make the most money for them. That will depend on their past performance, and the direction the investment group decides to take going forward.
        Last edited by b.yingling; 05-31-2019, 04:06 AM.

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        • #5
          Goodbye 1/24 for sure...
          Last edited by dw5555; 05-31-2019, 08:32 AM.

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          • #6
            Originally posted by dw5555 View Post
            Goodbye 1/24 for sure...
            From what I've heard about how many sold here in the U.S., and what I've read on German boards re: D124 being a pet project of the family, yea, it would not surprise me. But we don't know. We'll have to wait and see.

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            • #7
              I thought 1/24 does well in Germany. Is that incorrect? Carrera track is uniquely sized to handle both 1/32 and 1/24, and since they have no competitors in the home-track 1/24 market (esp. digital), I would expect them to keep it unless it doesn't make money. D124 cars are too expensive for me, but those that buy them seem to really love the big scale.

              My hunch is that D143 would be a candidate to be dropped. Lots of families buy Go! sets because of the lower price and smaller footprint, but I can't imagine that many hobbyists stay at the 1/43 scale when they go digital.

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              • #8
                Originally posted by DrumPhil View Post
                My hunch is that D143 would be a candidate to be dropped. Lots of families buy Go! sets because of the lower price and smaller footprint, but I can't imagine that many hobbyists stay at the 1/43 scale when they go digital.
                That's what I think as well. I've heard D143 did not sell well at all here in the States. But Go! sets sold through chain/toy/department stores were their best selling items....

                Thing is- we don't really know how significant the U.S. market is in terms of Carrera's worldwide sales, so we don't know how much influence the things we see here will have on the new owners when decisions need to be made. We also, unfortunately, see it through hobbyist's eyes- which may also bear very little relation to their total market.

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                • #9
                  Originally posted by dw5555 View Post
                  Goodbye 1/24 for sure...
                  Oh no....

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                  • #10
                    Nothing new to report at a year after Carrera was purchased...I'd say that is encouraging.

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                    • #11
                      Keeping my fingers crossed... We had 2020 D124 cars, and hopefully we'll have 2021 models too, and beyond!

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                      • #12
                        I think the German market is really important for Carrera and having a "Halo" product in the D124 line gives them market prestige. As long as they can say they have the largest and most advanced digital slot car racing system available it makes it easier to sell things lower down the product line. No D143 in the US Market as of 2 years ago, that was a smart move for them.

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                        • #13
                          Originally posted by carlosinseattle View Post
                          ... As long as they can say they have the largest and most advanced digital slot car racing system available it makes it easier to sell things lower down the product line...
                          Thank God for marketing tricks!

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                          • #14
                            Here's a good writeup about the Carrera 2020 lineup: https://slotracer.online/community/s...d.php?tid=1036

                            The writer points out that all the cars in the 1/32 line are D132 with some available as Evolution. It used to be that every car was Evolution with most offered as digital, but the pendulum has swung.
                            And there are still 30 different liveries available across 15 different bodies/cars for D124, that's pretty strong.

                            And with 17 cars available in D143 it looks like there's still a strong market for them worldwide even if they've chosen to abandon the US for D143.

                            Read for yourself and see what you think.
                            Last edited by carlosinseattle; 08-19-2020, 07:22 AM.

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                            • #15

                              Carrera Revell Group continues to grow together

                              by Roland | 08/13/2020 | Carrera Digital 124 , Carrera Digital 132 , Carrera Digital 143 , Carrera Evolution , Carrera FIRST , Carrera Go | 0 comments


                              The Carrera Revell Group is growing closer together in other business areas in order to bundle far-reaching synergies and utilize common strengths. After the responsibility for logistics for both sister companies was merged under the management of Nikolaus Dietrich, personnel and strategic changes are now being made in marketing and sales.
                              Andreas Bittlinger, Marketing Director Revell, is now responsible for the entire group in the field of marketing. His deputy at the Puch location will be Roger Kettler, a business graduate and most recently Senior Marketing Manager at Hasbro, on August 1st, 2020.
                              In addition, sales at Stadlbauer will be reorganized at the beginning of August. Fred Greiderer, previously Sales Director International, takes over the management of the entire sales department of Stadlbauer Marketing + Vertrieb GmbH. Michael Noss, who will report to Greiderer, is the new sales manager for Germany / Austria. Noss has many years of sales experience in leading positions at Nintendo and Siku, among others, and is taking over the position at Stadlbauer from Heimo Thaler, who left the company at his own request.
                              "Due to the changes in the corporate structure and the two new appointments, the Carrera Revell Group continues to gain shape and is very well equipped for the future," said Stefan Krings, CEO of Stadlbauer Marketing + Vertrieb GmbH and Revell GmbH.
                              Source: STADLBAUER MARKETING + VERTRIEB GmbH


                              That's an english language translation posted on slotblog.de site.
                              Last edited by carlosinseattle; 09-29-2020, 05:11 PM. Reason: Posted article

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